Lifestyle driven luxury

Dubai sees boom in branded residences as buyers embrace lifestyle-driven luxury

More than 5,500 new residences have been added in the first half of 2025 alone, data shows An artist's impression of the Bugatti Residences in Dubai. Buyers are willing to pay premiums of between 40 and 60 per cent for these properties compared to non-branded equivalents. Dubai has consolidated its position as the world’s capital of branded residences, outpacing legacy luxury real estate hubs...

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