Hilton's latest project in JLT signifies enduring appeal of this niche segment Once a niche segment, branded residences in Dubai have evolved into a globally recognised asset class, now commanding a central role in the city’s luxury real estate landscape. As of the first half of 2025, Dubai boasts 48,474 branded units across 144 developments, with 12 new projects adding over 5,500 units in just six...
The highest price per square foot was Dh18,294, while the most expensive unit was sold for Dh164 million An influx of millionaires into the UAE has assured that demand for branded residences in Dubai stays strong. These command a good premium as the average price per square foot stands at Dh3,779 — which is 40 per cent more than non-branded residences. According to a study released by Morgan’s...
High-net-worth individuals, international buyers, and long-term residents who prioritise exclusivity, trust in global brands, and lifestyle quality are fueling the region’s residential boom Dubai remains the leader in the UAE’s luxury property race, and it is projected to double its branded residence portfolio by 2029. The UAE’s real estate market is undergoing a significant transformation as...
Well, for one thing, branded residences typically command a 20-35% premium over normal properties Dubai’s skyline isn’t just growing — it’s evolving. The emirate has become the global epicentre for branded residences, with luxury names like Armani, Bulgari, and Bugatti becoming part of the city’s real estate landscape. Once a niche concept,...
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