\u201cIt used to be that world-renowned restaurants or international hotel chains would emerge from their original locations direct into cities such as London and New York before expanding to places like Singapore and Paris\u201d explains Stathis.<\/p>\n\n\n\n
![\"Petros](\"https:\/\/imgengine.khaleejtimes.com\/khaleejtimes-english\/2025-08-25\/zjkj595w\/Petros-Stathis.jpg?width=1200&height=800&format=auto\")
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Petros Stathis, Chairman of Nammos World and Monterock International and ADMO Lifestyle Holding Vice Chairman.<\/p>\n\n\n\n
\u201cBut, in recent years, it is Dubai that is increasingly becoming that second step, if not even the first in quest to go global. In my own business, I have specifically sought to build brands in Dubai \u2014 and then expand them globally \u2014 rather than the other way around.\u201d<\/p>\n\n\n\n
C\u00c9 LA VI\u2019s imminent London opening, on the rooftop of the celebrated Renzo Piano building in the city\u2019s Paddington Basin district, represents its third stepping-stone to iconic international status. First opening in on the rooftop of the Marina Bay Sands Tower in Singapore before expanding to other locations in Asia, the brand\u2019s first foray outside its founding region was to Dubai. Now permanently established within the Emirati F&B scene, C\u00c9 LA VI becomes Stathis\u2019 spearhead brand to tread the path that others in his expansive portfolio will follow from Dubai into London\u2019s highly competitive hospitality sector.<\/p>\n\n\n\n
Though Nammos will come after C\u00c9 LA VI to London, the brand already represents the most cogent example of how the stepping stones to creating global brands are being re-arranged. Originally launched in Mykonos in the 1960s, the brand stayed local for decades – until it expanded for the first time internationally to Dubai. Since that move, under Stathis\u2019 leadership Nammos has successfully entered Cyprus, Sardinia, and is scheduled to open in locations in London, Saudi Arabia, and the Maldives.<\/p>\n\n\n\n This pivot reflects a broader trend: companies that once viewed Dubai as a luxury outpost after expansion elsewhere are now making it their operational base for global brand development. ADMO Lifestyle Holding \u2014 Stathis\u2019 joint venture with UAE-based Alpha Dhabi Holding \u2014 is now leveraging Dubai as the central hub for projects such as C\u00c9 LA VI and Nammos.<\/p>\n\n\n\n Why is this happening? Dubai\u2019s transformation into a global brand accelerator is being fuelled by three key factors, according to Stathis.<\/p>\n\n\n\n First, the city\u2019s strategic location at the intersection of Europe, Asia, and Africa provides fast and reliable access to international markets. With two of the world\u2019s busiest airports and world-class infrastructure, Dubai offers luxury brands immediate proximity to a high-spending, globally mobile audience.<\/p>\n\n\n\n Second, the affluent and cosmopolitan consumer base within the city is uniquely positioned to support premium concepts. \u201cDubai has consumers with global tastes, high expectations, and significant spending power,\u201d says Stathis. \u201cIf your concept can thrive here, you know it can thrive elsewhere.\u201d<\/p>\n\n\n\n Third, Dubai\u2019s rapidly expanding English-language media landscape has given homegrown and relocated brands the visibility they need to gain international traction. A combination of local publications and regional editions of global media platforms ensure that successful launches in Dubai reach beyond the city\u2019s borders.<\/p>\n\n\n\n Stathis is not alone in his thinking. Tr\u00e8sind, a Michelin-starred restaurant serving modern Indian cuisine, is another example of reverse expansion. It built its brand in Dubai and later opened in Mumbai. Similarly, the Jumeirah hotel group built its flagship properties in the UAE before expanding into London, Capri, and other major tourism hubs.<\/p>\n\n\n\n Stathis continues to invest in lifestyle and hospitality assets that match the scale and ambition of Dubai itself. With upcoming launches across Europe, the Gulf, and Southeast Asia, his portfolio reflects a clear model: build and validate in Dubai \u2014 then expand.<\/p>\n\n\n\n \u201cBrands no longer need to wait for validation from London or New York,\u201d says Stathis. \u201cDubai is where you go when you\u2019re serious about becoming global.\u201d<\/p>\n\n\n\n Source: Khaleej Times<\/strong><\/p>\n\n\n\n Published: 25 August 2025<\/strong><\/p>\n\n\n\n <\/p>","protected":false},"excerpt":{"rendered":" ADMO Lifestyle Holding \u2014 Stathis\u2019 joint venture with UAE-based Alpha Dhabi Holding ADMO Lifestyle Holding \u2014 Stathis\u2019 joint venture with UAE-based Alpha Dhabi Holding \u2014 is now leveraging Dubai as the central hub for projects such as C\u00c9 LA VI and Nammos Is Dubai about to become known as the foundational city for building and […]<\/p>","protected":false},"author":7,"featured_media":30875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[4110,4111,3242,1168,4109],"class_list":["post-30874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-ce-la-vi-london","tag-dubai-global-brands","tag-hospitality-industry","tag-luxury-lifestyle","tag-petros-stathis"],"_links":{"self":[{"href":"https:\/\/elite-bricks.com\/ru\/wp-json\/wp\/v2\/posts\/30874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elite-bricks.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elite-bricks.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elite-bricks.com\/ru\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/elite-bricks.com\/ru\/wp-json\/wp\/v2\/comments?post=30874"}],"version-history":[{"count":0,"href":"https:\/\/elite-bricks.com\/ru\/wp-json\/wp\/v2\/posts\/30874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elite-bricks.com\/ru\/wp-json\/wp\/v2\/media\/30875"}],"wp:attachment":[{"href":"https:\/\/elite-bricks.com\/ru\/wp-json\/wp\/v2\/media?parent=30874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elite-bricks.com\/ru\/wp-json\/wp\/v2\/categories?post=30874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elite-bricks.com\/ru\/wp-json\/wp\/v2\/tags?post=30874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Petros](\"https:\/\/imgengine.khaleejtimes.com\/khaleejtimes-english\/2025-08-25\/01719cmg\/DIOR.png?width=1200&height=800&format=auto\")
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