UAE fashion market

Why global brands like SKIMS are choosing Dubai as their Middle East entry point

Kim Kardashian's brand is coming to the UAE, and it's not the first. The choice isn’t accidental as it has become the testing ground for international retail, and the reasons go far beyond hype Kim Kardashian Skims is finally getting a physical home in Dubai. By the end of the year, shoppers will be able to walk into the Mall of the Emirates (MoE) and try on the brand’s bestselling shapewear...

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