Spate of launches in the sector shows continued demand from investors
Dubai’s branded residence market has experienced remarkable growth, establishing itself as a prominent segment within the city’s real estate landscape.
In the first quarter of 2025, the number of branded residence transactions surged by 50% compared to Q1 2024, data from Provident Real Estate shows.
In line with the growing interest, Dubai has seen a steady increase in the number of branded residence projects.
According to Global Branded Residences (GBR), over 13,000 branded residential units were transacted in 2024, reflecting a 43% year-on-year increase from 2023. Currently, the city has more than 140 branded residences either completed or under construction.
Dubai today hosts over 81,200 millionaires, including 237 centimillionaires and 20 billionaires. The city’s ultra-high-net-worth individual (UHNWI) population is anticipated to grow by 30% by 2028, which will likely further stimulate demand in the branded residential sector. Currently, Dubai is home to 51 operational branded residential projects, with over 70 more anticipated by 2028.
Cashing in on this trend, a number of branded residences were recently launched in the emirate.
Hilton launches Double Tree residences at Jumeirah Garden City
Officials at the signing ceremony
Hilton and WestF5 recently signed an agreement to launch DoubleTree by Hilton Residences, Dubai Jumeirah Garden City. The total project value is estimated at nearly AED 500 million.
WestF5 is a strategic alliance between the retail powerhouse West Zone Group and real estate investment and development leader Fortune 5.
Strategically located behind Sheikh Zayed Road, Jumeirah Garden City is rapidly transforming into one of Dubai’s most desirable residential communities. Positioned between the coastline and the city’s business core, the area offers unmatched convenience, with easy access to top destinations such as DIFC, Downtown Dubai, and Jumeirah Beach. As Dubai continues to attract investment across sectors, branded residential real estate remains a key growth driver, drawing new players and established names alike.
Dan Wakeling, Vice President, Development, Luxury & Residential, Europe, Middle East & Africa, Hilton, commented: “We are pleased to be partnering with WestF5 to launch DoubleTree by Hilton Residences Dubai – Jumeirah Garden City, further expanding our presence in the UAE’s branded residential sector. We look forward to bringing Hilton’s world-class service and hospitality expertise to residential living in this new and upcoming locality in Dubai.”
Prem Gopalani, Partner, WestF5, emphasized the strategic importance and value that a hospitality leader like Hilton can bring. “We are proud to partner with Hilton on a project that brings together hospitality excellence and forward-thinking urban living. Hospitality brands like Hilton add immense value to branded residences by delivering not just design and branding, but a complete lifestyle ecosystem supported by world-class service. Jumeirah Garden City is a rising star in Dubai’s urban landscape, with its central location, infrastructure upgrades, and alignment with Dubai’s 2040 Urban Master Plan. It is rapidly emerging as a key investment corridor and we believe this development will set a new standard for community-focused, high-return city living.”
Cledor to launch first Arthouse residences outside US in RAK
The branded residences scene is not limited to Dubai. Ras Al Khaimah, which will play host to the region’s first integrated gaming resort by Wynn, is also witnessing a surge in activity.
Clédor, a premier real estate development management company, has officially signed a partnership agreement with Arthouse Hotel, NYC. Coming to the iconic Al Marjan Islands in Ras Al Khaimah, Al Marjan Arthouse, valued at Dh400 million, will be the brand’s first residences outside of the USA.
With a project development pipeline valued at over Dh2.1 billion, Clédor continues to make bold strides in reshaping the region’s real estate landscape. These branded residences are part of Clédor’s vision to deliver high-yield, design-forward communities that offer 150%+ investor returns.
“Al Marjan Island is already a powerhouse for leisure and entertainment, drawing visitors and investors from all over the world. Through this partnership with Arthouse, we hope to add a new layer to the island’s story, a place where art and culture live side by side with lifestyle and hospitality. We are truly grateful to Arthouse NYC, and Marjan leadership and our strategic partner Prospect for believing in our vision. Together our partnership will continue to add to the UAE’s every-growing and vibrant real estate landscape,” said Omar Gull, Founder & Chairman of Clédor.
Officials at the signing ceremony
“We chose the UAE, and especially Al Marjan Island, because of the robust growth of real estate, vision of the leadership, and ambition and forward-thinking outlook of the region. This is the beginning of more projects to come to this region from the Arthouse brand portfolio. We would like to express our gratitude to all our stakeholders for the trust and partnership, said Karim El Aqabi, spokesperson of Arthouse.
“The exquisite mix of fascinating nature and well-preserved history of Ras Al Khaimah has been attracting luxurious facilities and projects to the emirate, elevating our iconic island to one of the UAE’s top destinations for tourism and growth, attracting the best of investments. It is with great pleasure that we welcome Arthouse Residences to Al Marjan Island. Their presence reflects our continued commitment to developing a world-class destination defined by architectural excellence, cultural enrichment, and exceptional quality of life. We look forward to the unique character and prestige Arthouse Residences will bring to our evolving landscape and growing community,” said Arch. Abdulla Al Abdouli, CEO, Marjan.
Biltmore Residences, a distinct brand of the Millennium Hotels & Resorts, a 5 star luxury hotel apartment residences nestled in the prestigious Al Sufouh, Dubai. After Los Angeles, Tbilisi and London, this is the second Biltmore property in Dubai. The 44-stories, elegant tower combines exceptional design with panoramic views and fully-furnished, premium amenities, offering residents a lifestyle of unparalleled elegance. The project’s architecture harmonizes with Dubai’s iconic skyline while setting itself apart with innovative design elements that prioritize environmental responsibility.
The Atmosphere Collection—a limited release of 12 exceptional penthouses at Biltmore Residences Sufouh. These 12 penthouses, ranging up to 4,600 sq. ft., are positioned on the 39th to 44th floors, boasting breathtaking, unobstructed views of Palm Jumeirah, the iconic Burj Khalifa, and the dynamic Sheikh Zayed Road. Designed to redefine contemporary elegance, each residence features meticulously curated interiors, floor-to-ceiling windows, and bespoke luxury finishes. Residents will enjoy access to a private Zen Garden terrace, a selection of gourmet dining experiences, and world-class concierge services, including private high-speed elevators exclusively serving penthouse floors. Scheduled for completion in 2026, this project is already 65% sold and now their most coveted and exclusive units are available.
Source: Khaleej Time
Published: 22 May 2025
